Apr 09, 2022
In General Discussion
At some point, it was expected that the Consumer Email List social network would take a step to try to improve the personalization of ads by obtaining data from users. Now that theory has come true with the creation of a group of engineers whose Consumer Email List Consumer Email Listpurpose is to analyze encrypted data from WhatsApp messages. According to The Information , the idea is to promote interest-based advertising, but without ever reading the Consumer Email List messages from the instant messaging application. Facebook seeks to benefit from WhatsApp Consumer Email List data without crossing legal limits It would be a team of artificial intelligence researchers to "study ways to analyze encrypted data without decrypting it ". Although still in the Consumer Email List development phase, the research could allow Facebook to use encrypted messages and Consumer Email List benefit from that information for targeted advertising. This specific field of research is called "homomorphic encryption" and hopes to allow companies to read information from encrypted data sets while maintaining privacy , in order to protect themselves from cybersecurity threats. The idea is to extract topics of interest , such Consumer Email List as if we talk about makeup, clothes or furniture. That is what Facebook would use to show ads on WhatsApp. Facebook has advertised several related jobs on its website, noting that it Consumer Email List wants to work with privacy protection technologies while " expanding the effectiveness of Facebook's ad systems ." In this way, homomorphic encryption can provide Facebook with a Consumer Email List way to further monetize ads targeted to a specific audience .